Manage Local Pay-Per-Click
Many of the searches on Google are local searches. For a small portion of the expense of other advertising media, you can advertise for local customers with Google. There are times that this method will reach more customers than Yellow Page ads; you can trace your Google ads more easily and it is much more cost effective than mailers and fliers.
The Kelsey group says that as many as sixty percent of internet searches are local. There are estimates that say it is as much as seventy-five percent. If the number was only twenty percent, that would still represent a whole lot of searches. There are millions of searches daily.
No matter the percentage, local search is without a doubt the unexploited possibility in pay-per-click management.
You want to sell weight loss plans, MP3 downloads, high definition TVs, or mortgages nationwide on Google? You can do it, but you’d better strap on your gladiator helmet and prepare for a fight.
Yet if you are a chiropractor, automotive shop, carpet layer or landscaper, you are prime to be victorious. Your competition is more than likely uneducated in internet marketing strategy.
Consulting in this area is a great idea. You can put together campaigns for businesses around you. The need is under filled. Consider this:
Hundreds of local businesses in your city spend upwards of $1,000 a month just on Yellow Pages ads, so these people are already spending money!
Yellow Pages sales persons help make people more aware of the online opportunities when they sell Internet Yellow Page listings. But that is Google or Yahoo ads.
Google and their ilk are so occupied with handling extant possibilities that the actuality of reps selling ppc on the streets is a distant prospect. (Though there are hints of a venture with Yellow Pages.)
On topics where mail order is not an option, and it has to be obtained locally, clicks are cheap. As an example in Chicago there are just 6 ads that come up for the keyword ‘brake shop’ and E-bay is one of them. Did someone say nickel clicks?
Web savvy local advertisers are very rare, and this is not going to change any time soon. Running a retail store and running an online store are two entirely different things. So for local yokels, “In the land of the blind, the man with one eye gets to be king.”
If you can embrace the certainty that a good portion of your keyword will only get a few local clicks per month, then the ROI (return on investment) on the clicks you do get is exceptional.
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
Comments
No comments yet.
Leave a comment