Why Success Can Be Increased As Much As 307% With Off Beat Ideas

by Stu McLaren

Weird, wacky, or off beat ideas should be celebrated by creative thinkers! Is your industry competitive? I know mine is! The information marketing, internet marketing and direct marketing is very competitive. For this reason, everybody is constantly trying to out do one another so their products are noticed. Being unusual can help in this area! You always notice someone who is a little unusual, and you can use this to your advantage. Once people start taking notice of you, it won’t be long before a lot of people do!

A good example of that is Jim Edwards. Here’s a guy that has his Friday Night Smackdown, and it is completely different from what is found out there. He pushes the envelope, he’s on the edge, if you will, every single time he launches an edition, and people actually subscribe to his I Gotta Tell You newsletter just to see what he’s going to say because he’s different. It’s something that other people can’t duplicate.

Because of that, it ignites all kinds of energy and excitement, and interest in what he’s doing.

When creative thinkers are generating new ideas they know that quality comes from quantity. But, it is the new and original ideas that really get their wheels turning because of the possibilities of having an idea that no one has ever thought of before.

Armand Morin, Alex Mandossian, and Rick Raddatz are another great example with their with Audio Generator and Instant Video Generator.

When these two products were thought of by these guys it completely excited them. They celebrated their off-beat idea and it really started the wheels in their heads and ignited their imagination. They had thought of something no one had before.

Whether it be a new product, marketing idea, an amazing headline or a new service, they will all bring a sense of excitement and enjoyment from being the one who thought of it. This isn’t the only thing that results from creative thinking. Off-beat ideas also bring a financial assurance because people will pay more for different ideas that haven’t been thought of before.

Doug Hall, who founded he Eureka Ranch, basically gets hired by corporate 500 companies just to brainstorm. The companies pay $150,000 for three days of brainstorming. He confirms the data that proves there is a higher probability of success in the marketplace if your ideas are dramatically different. If your ideas are off-beat, different, unique people will definitely take notice.

I had the pleasure of being trained underneath him, and saw the whole process take place.

Creative, different ideas have been proven to increase your chances of success in the marketplace by 350%. Doug Hall has been able to prove this with study after study done within the ranch.

His study was confirmed by one in the Harbour Business Review and they actually found a 370% higher probability that your ideas will be successful in the marketplace, the more dramatically different they are.

In summary, creative thinkers, they celebrate the off-beat and they get rewarded for it through monetary gains. Will you be the next person to come up with an off-beat idea that makes big waves in your industry?

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