Affiliate Marketing News: Let’s Find the Right Keywords
This is the article #2 in my “Affiliate Marketing News” series, in which we will discuss the second step on the way to lucrative affiliate marketing. The first step is deciding on the best products to promote, and I gave you a few ideas on how to do it. Now you need to find the right keywords for your promotion.
I guess you know by now what “long tail keywords” are. Phrases of three or more words are considered “long tail keywords.” Here is a quick example so you immediately understand what it’s all about.
Let’s say your hobby is sewing and you found a great sewing patterns product. Google the key phrase “sewing patterns” and you will discover there are over 1,300,000 results to your search! In no way do you want to enter into this kind of competition. But if you search for the exact phrase “sewing patterns online,” Google will return only 10,600 results. When you are done reading this series of articles you will see that you could dominate this niche.
I recently purchased a tool that shows how many web sites are optimized for any key word. Let me tell you that out of these 10,600 sites just 4 (four!) are optimized for “sewing patterns online.” The downside is that the same great tool shows me that “sewing patterns” receives 176,000 searches a month, while “sewing patterns online” gets only 4,500 monthly searches.
But, and there is a but, 4,500 searches combined with another log tail keyword such as “sewing patterns costumes,” that has over 2,000 monthly searches and zero optimized web sites, brings your total to almost 7,000 searches a month - a very nice search volume. And when you read my following articles, you will learn how to take advantage of these data and start using the search engines for your promotions.
Keywords research is the single most important step on your way to success. It is the spinal column of marketing on the Internet. You can find a lot of help online: various tools and other resources that will make your research much easier.
You should always begin with the broadest term: “gardening,” “credit,” “weight loss,” “cars,” and you go from there to the long tail keyword: “online gardening tools,” “fast weight loss programs,” etc. Keep checking your findings on all the search engines and watch the results, finally you will discover 3-4 phrases of 3-5 words which are the least competitive and still have some search volume.
As I said, keywords research is the main step in our plan to reach success affiliate marketing. It would be wise if you invest your utmost in this stage. You can find many helpful resources online, free or relatively cheap, which will save you time and efforts.
See you in a couple of days in article #3, where I will discuss the ways to promote your products online.
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