Secrets of Internet Business Success Part Two
If you want to make money online then you need to know these things… How to target a group of people who have money to spend online. How to sell them more of what they like to purchase. And how to sell them on buying from your website.
List building is the next step in the process.
Everything comes down to having a big list of responsive people. That’s where the money is. Therefore, building your list should be your number one priority.
The majority of your success on the Internet is due to generating traffic and getting those people to join your list. It’s rather easy to do this. Here’s how…
First, you’ve got to put your focus on building a list. Nothing else should be more important to you. All your marketing efforts should result in getting people on your list.
STEP TWO: Create a lead capture page. All the traffic you generate should be driven to this lead capture page. Which is nothing more than a web page where you advertise a free report, audio, video, mini-course or ezine about a topic your market wants to know more about. I prefer promoting my ezine.
Remeber, your primary purpose is to build your list. So, the next thing you must do is promote the lead capture page. Here are a few good ways to drive traffic…
What I rely on to get more website traffic is joint ventures with ezine publishers, ezine ads and targeted articles.
In no particular order let’s go over these traffic methods. Articles are great because the search engines love them. A simple five to six hundred word article that is full of good content is something people will read. Then, many of them, will click on the link in your resource box and go to your website.
My suggestion is that you write up and submit one to three articles per week. The more the better. Don’t do manual submission because it’s tedious and you won’t reach all the directories. Get some kind of submission service or software to do this for you.
Most ezine take advertising. They are like online newsletters so a lot of them get all their revenue from advertisers. You can place either classified text ads or send out solo emails.
Since you are building a list, use ezine ads to get people to the opt in page. That’s the whole point. The more people you get there the more will opt in and the bigger the list will grow.
Joint ventures are a little more tricky. The idea is to find people in your market with lists who are not direct competitors. Then ask them to promote your free offer to their list. And, of course, you’ll do the same for them.
Obviously, your list has to be as big or bigger than the joint venture partner’s to make this “MO” work. As your list grows joint venture opportunities will pop up all over the place.
Another huge point: Do something every day to drive traffic to your lead capture page. Consistency is the big key to growing your list. The more you focus on traffic generation the bigger your list will get.
In the next article in this series, we’ll discuss how to make money from your list.
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